Accessing Workspace Settings
Respondent Attributes
Respondent attributes let you collect demographic information from interview participants. This enables you to:- Segment insights by department, role, region, or other criteria
- Filter sessions to focus on specific respondent groups
- Identify patterns across different demographics in your research
- Export rich reports with demographic breakdowns
How Attributes Work
- Define categories at the workspace level (e.g., Department, Role Level)
- Enable categories on specific projects during project creation
- Respondents select their attributes before starting the interview
- View and filter sessions by attribute values
- AI synthesis includes demographic context and patterns
Managing Attribute Categories
Adding a Category
Add Options
Click Add Option to add values respondents can select (e.g., “Engineering”, “Sales”, “Marketing”).
Using Starter Templates
Don’t want to start from scratch? Use our starter templates for common attribute categories:| Template | Options Included |
|---|---|
| Department | Engineering, Sales, Marketing, Product, Operations, HR, Finance, Other |
| Role | Individual Contributor, Manager, Director, VP/Executive, Other |
| Region | North America, EMEA, APAC, LATAM |
| Tenure | < 1 year, 1-2 years, 3-5 years, 5-10 years, 10+ years |
- Click Use Template in the empty state or attribute list
- Select the templates you want to add
- Categories are created with pre-configured options
You can customize template categories after adding them. Edit names, add options, or remove ones you don’t need.
Editing Categories
Click on any category to expand it and see its options. From there you can:- Edit the category name or description via the menu
- Add new options using the Add Option button
- Remove options by clicking the trash icon
- Reorder categories by dragging them (coming soon)
Deleting Categories
To delete a category:- Click the menu (three dots) on the category
- Select Delete
- Confirm the deletion
Using Attributes in Projects
Enabling Attributes During Project Creation
When creating a new project:- Expand the Respondent Attributes section (after Learning Objectives)
- Check the categories you want to collect for this project
- Optionally mark categories as Required (respondents must select a value)
- Create your project
What Respondents See
When respondents start an interview for a project with attributes enabled:- They see dropdown menus for each enabled category
- Required attributes are marked with an indicator
- They select their values before the interview begins
- The interview proceeds normally after selection
Viewing Attributes in Sessions
In the Sessions tab of your project:- Attribute values appear in the sessions table as additional columns
- Click on any session to see full attribute details
- Use attribute filters to show only specific segments (e.g., “Engineering only”)
Attributes in Exports
When you export your research report, it includes:- Respondent Demographics section with distribution statistics
- Attribute columns in the Session Details table
- AI synthesis that considers demographic patterns
Best Practices
Keep categories relevant across projects
Keep categories relevant across projects
Since attributes are workspace-level, choose categories that apply to multiple research projects. Department and role are typically useful across many studies.
Limit to 3-5 categories
Limit to 3-5 categories
Too many attribute questions slow down respondents. Stick to the demographics that matter most for your research analysis.
Use clear, mutually exclusive options
Use clear, mutually exclusive options
Each category should have distinct, non-overlapping options. Avoid options like “Sales/Marketing” that combine categories.
Include an 'Other' option
Include an 'Other' option
For categories like Department, include an “Other” option so respondents always have an appropriate choice.
Make attributes optional when possible
Make attributes optional when possible
Required attributes may reduce response rates. Only mark as required when the data is essential for your analysis.
Backwards Compatibility
If you delete an attribute category or option:- Historical session data is preserved with the original values
- Deleted options no longer appear for new sessions
- Reports continue to show the historical demographic data
- Filter options update to reflect only active categories
Next Steps
- Creating Projects - Enable attributes when setting up projects
- How Interviews Work - See the respondent experience
- Exporting Data - Export reports with demographic breakdowns