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Hallway’s insights system transforms raw interview conversations into structured, actionable findings. As respondents complete interviews, the AI processes their responses to extract themes, patterns, and key discoveries aligned with your learning objectives.

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How Insights Work

1

Complete Interviews

Respondents have voice conversations with the AI interviewer. Their responses are recorded and stored securely.
2

Process Sessions

Process completed interviews to generate transcripts and extract individual session insights.
3

Generate Synthesis

Combine insights across multiple sessions to identify patterns, themes, and key findings.
4

Review & Export

Explore the synthesis report, dive into supporting quotes, and export for stakeholders.

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The Insights Tab

Your project’s Insights tab is the central hub for all synthesized research findings. Here’s what you’ll find:

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Research Synthesis Card

The top section shows metadata about your synthesis:

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Statistics Overview Bar

Below the synthesis card, a colorful statistics bar displays key metrics at a glance: These color-coded cards help you quickly assess the scope of your research data.

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Summary Section

An AI-generated executive summary that captures the most important findings across all interviews. The summary renders with proper Markdown formatting—headings, bullet points, and bold text—making it easy to scan and share.

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Key Findings

Specific discoveries organized by your learning objectives. Each finding includes:
  • Related Objective: Which learning objective this finding addresses
  • Finding Statement: The core insight discovered
  • Evidence: Supporting data points from interview transcripts
Key findings are directly tied to your learning objectives. Well-defined objectives lead to more actionable findings.

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Emerging Themes

Patterns that appeared across multiple interviews, regardless of your predefined objectives. A donut chart visualizes quote distribution across themes, showing which patterns have the most supporting evidence. Each theme has a unique color that matches both its chart segment and card accent. Themes include:
  • Color-coded cards: Visual accent matching the distribution chart
  • Theme Name: A descriptive label for the pattern
  • Description: Explanation of what this theme represents
  • Quote Count Badge: Number of supporting quotes
  • Supporting Quotes: Direct quotes with tinted backgrounds matching the theme color
Click on any theme to expand and see all supporting quotes with respondent attribution.

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Processing Sessions

Before insights can be generated, interview sessions must be processed.

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What Processing Does

  1. Transcription: Converts audio to text
  2. Insight Extraction: Identifies key points from the conversation
  3. Quote Extraction: Pulls notable quotes with context
  4. Objective Mapping: Links insights to your learning objectives

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How to Process Sessions

1

Go to Responses Tab

Navigate to your project and click the Responses tab.
2

Find Completed Sessions

Look for sessions with status “Completed” but processing status “Pending”.
3

Process Individual or Bulk

Click Process on individual sessions, or use Process All to handle multiple sessions at once.
4

Wait for Completion

Processing typically takes 1-2 minutes per session. Longer interviews may take more time.
You need at least one processed session to generate insights. More sessions lead to richer, more reliable findings.

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Generating Synthesis

Once you have processed sessions, you can generate a synthesis report.

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First-Time Generation

  1. Go to the Insights tab
  2. You’ll see a “Generate Research Insights” card
  3. Verify you meet the requirements:
    • At least 1 interview response
    • At least 1 processed interview
  4. Click Generate Insights
The AI analyzes all processed sessions together to identify patterns and generate the synthesis report.

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Regenerating Synthesis

You should regenerate synthesis when:
  • New sessions have been processed
  • Sessions have been deleted
  • You want to refresh the analysis
Click Regenerate in the synthesis card header to create a new version.
Regenerating creates a new synthesis from scratch. The version number will increment, but previous versions are not stored.

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Stale Synthesis Indicator

If sessions have been deleted since the last synthesis, you’ll see an amber warning banner:
Analysis may be outdated Sessions have been deleted since [date]. Regenerate to reflect current data.
Click Regenerate to update the synthesis with current data.

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Best Practices

Process interviews soon after completion. This keeps your insights current and helps you spot early patterns that might inform adjustments to your research.
While you can generate insights from a single interview, patterns become more reliable with more data. Five or more interviews typically reveal consistent themes.
The synthesis is great for patterns, but individual session transcripts contain nuance and context that may not surface in the aggregate view.
Each time you process new sessions, regenerate the synthesis to incorporate the latest data. Early patterns may shift as you collect more responses.
When sharing findings with stakeholders, include supporting quotes. They add credibility and help bring the research to life.

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Understanding Confidence

Not all findings are equally reliable:
More interviews from diverse respondents lead to more reliable insights. Consider your target respondent criteria when evaluating confidence.

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Next Steps